CLICKS CREATORS
An AI agency site rebuilt around what it actually sells.
BACKGROUND & CONTEXT
Clicks Creators had repositioned from social media management to AI, but the site hadn't. AI sat in one dense paragraph near the bottom, under three overlapping audience sections that all said much the same thing.
TARGET USERS
UK businesses buying AI automation, software builds or performance marketing
THE GOAL
Make the AI offer the headline proposition and give every service a findable place.
MY PROCESS
- Content audit
- repositioning
- service taxonomy
- IA
- UI
KEY DECISIONS
- Led with the buried AI story — it became the headline
- Replaced audience-based sections with a 5-pillar service taxonomy, 3 services each
- One CTA everywhere: 'Book a Strategy Call', backed by a reason-qualified form
THE SOLUTION
A repositioned site led by 'Humans Behind AI'. Five service pillars — AI, Marketing, Software, Creator Management, Content — each with three defined services, a talent roster, a proof band and one qualified conversion path.
KEY FEATURES
- 5-pillar service architecture
- Hire-From-Us talent roster
- Stats proof band
- Three differentiator blocks
- Reason-qualified contact form
DESIGN SYSTEM & ACCESSIBILITY
One three-item card pattern repeats across all five pillars, so a new service slots in without a new layout. Footer carries a published Accessibility Statement — the rare agency site that ships one.
OUTCOME
A social-media agency site became an AI-first business case: the offer is now legible in one scroll, and every service has an address.
BY THE NUMBERS
15 services structured into 5 pillars, from a site that had none
What I learned
Repositioning is an information architecture problem before it is a visual one. The AI story was already there — it just wasn't findable.