SIASTES WEBSITE
The marketing front door for a fintech talent platform.
BACKGROUND & CONTEXT
Siastes had an app but no web presence — nothing to convince job seekers or partner companies it was credible, and no route to drive downloads.
TARGET USERS
Fintech job seekers and partner employers
THE GOAL
Establish credibility and funnel visitors into the app.
MY PROCESS
- Positioning
- content structure
- wireframes
- UI
- Framer build
KEY DECISIONS
- Proof points above the fold — jobs, partners, hires
- Every section ends in a download prompt
- Built in Framer so it could ship quickly
THE SOLUTION
A conversion-focused marketing site leading with platform proof points — 10,000+ active jobs, 500+ partner companies, 150,000+ hires — then core features and a clear app-download path.
KEY FEATURES
- Proof-point hero
- Feature overview
- Partner credibility
- App download funnel
- Mission section
DESIGN SYSTEM & ACCESSIBILITY
Type scale, colour and component language inherited directly from the mobile app, so web and app read as one product. Proof-point figures set at display size for glanceable legibility.
OUTCOME
A 10-page MVP site that positions the product and routes traffic to the app.
BY THE NUMBERS
A 10-screen MVP site designed and built in Framer in 3 weeks
What I learned
A marketing site earns attention with proof before it earns it with polish.